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The CAB Economic Regulation 9 states passengers have rights against misleading and fraudulent sales promotion practices, to clear and non-misleading advertisement, and clear disclosure of services offered by carriers.
Source: https://newsinfo.inquirer.net/1734240/cab-to-travelers-scrutinize-air-fare-promos-this-peak-season
The company described the 10 billion yuan subsidy campaign as “its largest sales promotion event in history.”